To survive today, companies need only two types of people:
Idea Monkeys—the people who can generate 167 new concepts before
lunch—and the Ring Leaders who can make those ideas a reality.
If
you don’t fill one of these roles, you are in danger of losing your job.
And odds are you should be, because your company cannot afford to have
you around.We don’t say that (simply) to be provocative. We say it because it’s true. As two guys who actually run a company—and have started seven others—we have learned firsthand that these are the only people you can afford to keep. Although they may not say it out loud, we see our clients are coming to the same realization.
When we present this as an either/or situation, some people hear that they have to be an Idea Monkey. But nothing could be further from the truth. We are fans of the Monkey and know we desperately need them, but as a rule they are not great at turning their ideas into reality.
One story about Walt Disney—perhaps the patron saint of Idea Monkeys—makes this point. Walt had just dreamed up another fanciful new world/product/character (what it was doesn’t really matter), and he naturally went to share his creation with his brother Roy, his trusted Ring Leader: the man who, when Walt wished upon a star, made his dreams come true.
“Walt, it is a great idea,” his brother said. “But you realize it is going to take more than $2 million to make it a reality.”
“Why,” Walt supposedly replied, “do you always bother me with insignificant details?”
You can see why Ring Leaders are so important.
The most successful companies have found a balance between their divergent and convergent thinkers—between their Idea Monkeys and Ring Leaders. The secret is to free the Idea Monkeys to do what they do best—make never before seen connections in the marketplace (Hmm, if we combined the peanut butter and jelly in one jar …)—and leave it to the Ring Leaders to figure out how to make those new products, services, and business models a reality.
Here’s the good news. If you study great companies and the leadership teams that got them there—and that is exactly what we did in our book—you will see practices that make this balance happen. You will see teams that are inspired and empowered, spontaneous and pragmatic and seriously playful. The truth is that finding the balance between the Idea Monkeys and Ring Leaders creates a culture of knowing how to take the right amount of risks, measure opportunity and progress appropriately, and have a blast reinventing the world together.
How cool is that?
Link: www.businessweek.com/articles/2012-03-05/free-the-idea-monkey
About Management Consulting Services Gary Simmons
With over 30 years of experience in the automotive industry, Mr. Gary Simmons formed MCS in 1982 to provide automotive management systems, support services and pragmatic consultations to car dealerships in the western US.
Virtual Selling & Training Solutions
MCS Virtual Selling Solutions are a technology tool that enhance the sales process, and are fully compatible with any sales force, and sales message.
The Basics in the Service Drive
Treating every customer repair order as an opportunity is the fundamental way to maximize a sale and improve the service department profit.
Virtual Service Drive
Customer Paid Labor is the Cornerstone of Profitability
A dealership that sells 100 vehicles a month usually has 5 times that number of customers come through the service department every month.
Active Delivery Center
CSI Booster for the Showroom or Service Drive
The MCS Active Delivery Center is a talking and Virtual Presentation that ensures that everything that has to be said to a customer is quickly and thoroughly covered. The program can be designed to operate on a local computer, or over the Internet.
Auto Dealers F&I
Virtual Finance & Insurance Maximizes Profit
ServiceDriver Program Examples and Links
MCS has live demonstration links available for all major manufacturers
